包装设计中的感性与理性

The Reason of Packaging Design Originated from Perceptual Life

包装设计既是一门科学 ,又是一门艺术 ;是经济行为 ,也是文化创造。它是科学与艺术的结晶 ,是经济与文化结合的产物。因此 ,包装设计强调理性忽视感性、或者强调感性忽视理性都不行 。

Pachaging design is science,art,economic behavior and creation of culture.It is the conbination of science and art,or the conbination of economy and culture.Thus,packaging design can not emphasize reason without perceptual.The same is the reverse condition.