摘要
该研究采取理论分析与案例研究相结合的方法 ,以公立医院采取何种方式提高服务质量为切入点,构思了一套内部管理方案。通过分析公立医院提高服务管理的必要性,明确情感型管理的优势性以及市场营销的可行性,结合公立医院改革形势,提出了以情感管理为主,合理运用市场营销理论来提高服务质量的管理经营模式。
In this paper, theoretical analysis and case studies take a combination of approaches to public hospitals on ways to im-prove service quality as the starting point.conceived a set of internal management program. By analyzing the necessity of improving public hospital service management, benefits and feasibility of marketing management affective clear, combining public hospital re-form situation, and proposed management of the main emotional, rational use of marketing theory to improve the quality of service management business model.
出处
《中国卫生产业》
2015年第4期84-85,87,共3页
China Health Industry
关键词
公立医院
情感管理
内部营销
服务质量
Public hospitals
Emotional management
Internal marketing
Service quality