天水师范学院羽毛球场馆经营模式研究

羽毛球运动是一项深受大众喜爱的体育项目,有健身作用,同时还可以促进地方经济的发展。本文结合该校的羽毛球场馆资源和当地的健身运动实际现状,在模拟正规羽毛球俱乐部经营模式的前提下,通过科学指导羽毛球训练、正规管理、改善服务质量等手段,使大学体育场馆商业化、多功能化[1],既为教学所用,也能为民服务,同时使场馆保持良好的运营机制,既促进全民健身的开展,又能创造一定的经济价值,达到经济效益和社会效益的双赢。

Badminton sport is a popular sports event, which has a fitness function, but it can also promote the development of local economy.. According to the school＇s badminton venue resources and local fitness movement actual situation, in simulation regular badminton club business model is the premise, through scientific guidance badminton training, regular management, improve service quality and means so that the university sports venues commercial and multi function of , both for teaching, also can service for the people, as well as for maintaining the good operation mechanism of the venues, both to promote development of national fitness, but also can create a certain e- conomic value, to achieve a win-win economic and social benefits.