跨文化商务沟通与语用策略

Intercultural Business Communication and Pragmatic Strategies

随着全球经济一体化的发展,跨文化商务沟通已成为国际贸易活动中的重要研究内容。由于跨文化商务沟通各方使用不同的语言,因此会产生语言沟通障碍,从而构成商务沟通中的阻碍因素。对语言在国际商务沟通中的运用及特点进行一定的研究,将有助于推动我国国际商务工作者实践能力的提高。根据礼貌理论,商务沟通中的语用策略可以分为两类,即积极的礼貌策略和消极的礼貌策略。通过各种语用策略在商务沟通中实例的分析,强调语用策略在跨文化商务沟通中所起的重要作用。

With the development of economic globalization ,intercultural business communication has become an important part of international trade practice .Using different languages in intercultural business communication may lead to verbal com-munication disorders ,which can be a hurdle to business communication .The research on application and characteristics of lan-guages in international business communication will help to improve the ability of international business workers in our country . According to Politeness Theory ,pragmatic strategies used in business communication can be divided into two types ：positive strategies and negative strategies .Through the example analyses ,the importance of pragmatic strategies in intercultural busi-ness communication will be emphasized .