意识形态视域下中国国际话语权顶层设计

On the Top-down Design of China's International Discourse Power from the Ideological Perspective

全球化背景下,话语权已成为各国竞相角逐的一种新力量。为了确保社会主义性质和发展方向,中国需要赢得马克思主义意识形态国际话语权。中国马克思主义意识形态面临西方"话语霸权"、民众价值观多元化、西方"妖魔化"、非意识形态化思潮泛滥等一系列挑战。中国崛起,中国马克思主义意识形态的科学性和革命性、合法性和合理性是有利的客观条件、理论基础和价值原则。顶层设计中国特色话语体系、关注民生的国际形象、创新宣传方式、和谐发展实践活动,是提升中国马克思主义意识形态国际话语权影响力的战略抉择。

Under the background of globalization,the discourse power of a country has become a new competitive force in the world. To secure its socialist nature and development,China needs to win its international discourse power for Marxist ideology. China's Marxist ideology is being challenged by Western'discourse hegemony',diversified values,Western countries' attempt to'demonize'China,and the rampant growth of non-ideological thought. However,China's rise,the scientific and revolutionary nature,and the legitimacy and rationality of China's Marxist ideology are favorable objective conditions,the theoretical basis,and the principle of value. The top-down design of a discourse system with Chinese characteristics,China's image of caring about people's livelihood,innovated ways of publicity,China's practice of harmonious development are all strategic choices to increase China's discourse power for Marxist ideology.