从语用学理论看公示语汉英翻译过程中的文化因素

Cultural Factors in C-E Translating of Public Signs from the Perspective of Pragmatics

在全球化的影响日益明显的趋势下,公示语及其翻译的作用也越来越明显。公示语与文化密切关联。因此,在翻译过程中,要重视文字转换,更要注重文化转换。在语用学框架下研究公示语汉英翻译过程中的文化因素,能够帮助译者提高翻译质量,进而充分体现公示语的交际功能。为了传达公示语的言外之力,译者应该采用添加缺省的文化因素、增删形象化说法、进行词类转换、完美传达原作者的意图、不拘泥于本族文化的特定性等翻译策略。

Public signs and their translation are more and more important under the trend of globaliza- tion.Public signs and culture are closely related.Therefore,in the process of translation, we should not only attach importance to text conversion,but also pay attention to the cultural transformation.Studying cultural factors during C-E translating of public signs under the frame of pragmatics can help the translators improve the quality of translation, and fully reflect the communicative functions of public signs. In order to convey the illocutionary force of public signs,the translator should adopt translating strategies, such as focusing on the cultural connotation of special words, adding default cultural factors, adding or deleting figures of speech,converting parts of speech, perfectly conveying the author＇s intention, not rigidly adhering to the specific culture,etc.