汽车平台策略开发

Automobile Platform Strategy Development

各大汽车集团为了更好的节约成本,提高自身产品的竞争力,快速抢占市场,更加重视平台技术开发。文章主要从平台的基本概念及其优势上进行简要概述,结合平台化开发流程,分析了未来汽车行业平台技术的发展趋势。从自主品牌车企的角度,举例说明了平台化策略开发流程及开展思路,在平台化开展方向及平台技术开发上给予了指导意见。

Each big automobile group pays more attention to the platform technology development in order to save cost,enhance the competitiveness of their products and quickly to seize market. This paper makes a brief overview of the basic concepts and advantages of the platform, the paper analyzes the future trends in the automotive industry platform technology combined with platform development process. From the perspective of the independent brand car enterprises, the paper illustrates the platform strategy development process and the development of ideas, gives guidance on the development direction and technology of the platform.