基于UTAUT的读者使用开放存取信息资源影响因素研究

The Factors of Readers Using Open Access Resources Based on UTAUT

鉴于我国开放存取(OA)建设规模小,人们了解程度低,本文借鉴UTAUT新技术接受模型的理论成果,结合其它行为理论及开放存取具体的技术应用背景,对影响读者OA资源使用意愿的自变量进行改进、扩充并细化,对控制变量进行调整,构建读者使用OA资源的技术接受理论模型,并运用统计方法,通过实证研究分析影响读者OA使用意愿的各种因素及影响程度。

In view of open access （OA） construction of small-scale, low level of understanding, learning from the theoretical results of UTAUT new technology acceptance model, and combined with other behavioral theory and specific technology application background of OA, this paper improves, expands and refines the arguments of the readers use intention of OA resources, adjusts the control variable and constructs technology acceptance theory model of using the OA resources by readers. Using statistical methods, and through empirical research, this paper analyses the various factors that influence the degree of readers use intemion of OA resources.