期刊文献+

新创企业营销特征研究

下载PDF
导出
摘要 结合新创企业自身特征分析其在开展营销活动过程中面临的困境与优势,对比国外经典营销模型,为新创企业在新形势下开展营销活动提供新的借鉴与指导。
作者 张永宾
机构地区 安徽大学商学院
出处 《现代商贸工业》 2015年第14期69-71,共3页 Modern Business Trade Industry
  • 相关文献

参考文献11

  • 1Fallgatter, Michael J,Key research issues in user interaction with user tool kits in a mass customisation system[J]. International Journal of Technology Management, 2002.
  • 2ZEW, Grtindungsreport. A Model of New Product Development [J]. Management Science,2001.
  • 3Starr,Jennifer A./MacMillan, Ian C. Resource Cooptation and Social Contracting:Resource Acquisition Strategies for New Ven- tures[J]. Strategic Management Journal, 1990.
  • 4Stinchcombe, Arthur L. Social Structure and Organizations[M]// in: March, James G. (ed.), Handbook of Organizations, 1965.
  • 5Macdonald, Roderick J. Strategic Alternatives in Emerging In- dustries[J]. Journal of Product Innovation Management, 1985.
  • 6杨伟,刘益,沈灏,王龙伟.管理创新与营销创新对企业绩效的实证研究——基于新创企业和成熟企业的分类样本[J].科学学与科学技术管理,2011,32(3):67-73. 被引量:25
  • 7李雪灵,马文杰,白晓晓,任海波.转型经济背景下的新创企业关系网络研究前沿探析与未来展望[J].外国经济与管理,2011,33(5):9-16. 被引量:5
  • 8Birch, David. Job Creation in America[Z]. 1987.
  • 9Tyebjee, Tyzoon T./Bruno, Albert V./McIntyre, Shelby H. Growing Ventures can Anticipate Marketing Stages [J]. Harvard Business Review, 1983.
  • 10Carson, David J. The Evolution of Marketing in Small Firms [J]. European Journal of Marketing, 1985.

二级参考文献45

  • 1Aldrich, H, and Zimmer, C. Entrepreneurship through social networks[A], in Sexton, D, and Smilor, R(Eds. ). The art and science of entrepreneurship[C]. Cambridge,MA: Ballinger, 1986: 3-23.
  • 2Zhao, L,and Aram,J D. Networking and growth of young technology-intensive ventures in China[J].Journal of Business Ventu ring, 1995,10(5) :349-370.
  • 3Xin,R K,and Pearce,L J. Guanxi: Connections as substitutes for formal institutional support[J]. Academy of Management Journal,1996,39(6): 1 641--1 658.
  • 4Hoang, H, and Antoncic, B. Network-based research in entrepreneurship: A critical review[J]. Journal of Business Venturing, 2003,18(2): 165-188.
  • 5Tsui,A S,and Farh,J L. Where Guanxi matters: Relational demography and Guanxi in the Chinese context[J]. Work and Oceupations,1997,24(1):56-79.
  • 6Tsang,E W K. Can guanxi be a source of sustained competitive advantage for doing business in China? [J].Academy of Management Executive, 1998,12 (2) : 64-73.
  • 7Granovetter, M. The strength of weak ties[J]. American Journal of Sociology, 1973,78(6):1 360-1 380.
  • 8Kiong, Tong Chee, and Yong, Pit Kee. Guanxi bases, Xinyong and Chinese business networks[J]. British Journal of Sociology, 1998,49(1): 75-96.
  • 9Watson,A. Modeling the relationship between networking and firm performance[J]. Journal of Business Venture,2007,22(4) : 852-874.
  • 10Yeung, Y M, and Tung, R L. Achieving business success in Confucian societies: The importance of Guanxi (connections) [J]. Organizational Dynamics, 1996,25(2) : 54-65.

共引文献28

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部