监管 关切 责任 规范:新版广告法解读

中国广告法颁布20年后首次修订公布。本文通过对比94版广告法和新版广告法的内容来解读新版广告法的特点及变化,以期对广告业更快的适应新的的法律环境、积极面对新的变化有所启发。广告法自身的局限性和广告业环境的变化是广告法修订的两大动因,广告监督管理方式更全面、广告的社会关切更突出、广告的责任划定更明确以及互联网广告的基本规范是新版广告法出现的四个特点。新广告法的出台将有助于广告业的健康发展,但在实际落实过程中还需要完善各种配套制度。

Advertising law promulgated 20 years for the first time be revised by comparing the 94 edition advertising law and new advertising taw content to tease out the characteristics of the new advertising law and change to help advertising industry adapt to the new legal environment of and face of new changes. Limitations of the 94 edition advertising law itself and the change of advertising environment is the two major reasons for the revised advertising law, advertising social concerns is more prominent advertising responsibilities is more clear and the basic norms of Internet advertising are four characteristics of the new advertising law. The new advertising law will contribute to the healthy development of advertising industry, but in the actual implementation process also need to improve various supporting systems.