品都市明眸,赏海派风韵——浅析上海橱窗风格

商业,作为上海的核心产业,也是这座城市灵魂所在,贯穿着大街小巷,市井街坊,其外在表现即是售点广告设计,无论是沿街罗列的橱窗,还是南京路上五光十色的霓虹彩灯,或亦是各大商圈的户外造景,这林林总总的商业形象设计共同打造出了一种独具一格的上海印象。而橱窗设计作为在街头巷尾传播商品信息的终端媒介,在上海商业文化以及城市形象中占有独特地位。

Commerce as the core industry of Shanghai. is also the soul of this city. running through big streets and small alleys and all neighborhoods. It external reflection is the design of POP advertisement. The showcase windows along the streets the colorful neon Eights on the Nanjing Road or the outdoor scenes of various business circles and other business image design have together created a kind of unique Shanghai image, the design of showcase windows are the terminal media to communicate the product information on the streets and take up a unique position in Shanghai business cultural and urban image.