基于电子商务的水产批发市场流通模式研究

Circulation pattern of aquatic products wholesale market based on electronic commerce

电子商务作为一种新型的商业运作模式,给水产品流通提供了新的发展契机。介绍了水产品电子商务的定义及水产企业的发展现状,并分析了传统水产批发市场所面临的困境,从而提出了基于电子商务的水产批发市场流通模式,充分论证了我国水产批发市场由传统流通模式向电子商务转型的必要性和必然性,并提出了基于电子商务的水产批发市场的经营策略及其相对传统水产批发市场的比较优势。水产批发市场采用电子商务的交易方式,可以实现信息共享,加速流通,拓宽销售渠道。

As a new business model, electronic commerce provides a new opportunity for development of aquatic circulation. The article first introduced the definition of electronic commerce of aquatic products and the current development of aquatic products enterprises, then analyzed the dilemma of traditional aquatic produces wholesale market, thus put forward circulation pattern of aquatic products wholesale market based on electronic commerce, fully demonstrated the necessity and inevitability of aquatic products wholesale market transforming from traditional circulation pattern to electronic commerce, and finally proposed the management strategies of aquatic products wholesale market based on electronic commerce and compared it with traditional aquatic products wholesale market. Circulation pattern of aquatic products wholesale market based on electronic commerce can realize information sharing and accelerate circulation of aquatic products, and moreover, broaden marketing channel.