媒体奇观理论观照下的奥林匹克运动会:一种文化批判的视角

Study on the Olympic Games in Reflection of Media Spectacle Theory from the Perspective of Cultural Critics

内在的文化批判性使得媒体奇观理论对嵌套在现代性与后现代性、全球化与本土化时空图景中的奥运会有着充分的解释力。奥运会在现代媒体的表征下与技术资本和信息娱乐共同构筑了互文性的体育文化话语场。媒体重新建构的拟态真实,图像消费对理想主义的僭越形成了奥运会的符号化;民族国家与重商主义者在赛场内外的争斗合谋,媒体的权力生产及技术性伤害建构了奥运会的权力化;感性的身体性别叙事和审丑的社会文化心理催生了奥运会的娱乐化。应在更广阔的社会背景和模式中审视媒体奇观和奥运会关系的复杂面向。

The inner character of cultural critics makes the media spectacle theory owning a strong explanatory power for the （）lym- pics spectacle which nested in modernity and post modernity, globalization and localization. In the modern media interpretation, the Olympic Games have built an intertextual sports culture discourse with technology, capital, information and entertainment altogeth- er. Symbolization of the Olympics means constructing pseudo reality by media and surpassing idealism by image consumption- Au- thoritization of the Olympics means fighting collusion between nation-- states and mercantilists, producing power and resulting in technical harm. Entertainment of the Olympics means emotional narrating by body sexuality and the public psychological ugliness. We need investigate the complex relationship between media spectacles and the Olympics in a broader social background and pattern.