摘要
作为企业战略导向的重要维度,市场导向强调对客户、竞争对手的信息的获取、整理以及分享。为了不断创造卓越价值,企业需要不断溶解并打破组织边界,建立与外部组织的正式或非正式的合作关系,来获得不同类型的创新资源。本研究以中国214家高科技制造型企业作为研究对象,运用结构方程建模研究方法,探讨了企业的市场导向、开放度与创新绩效的关系。我们发现:(1)市场导向对企业创新绩效有积极的影响,企业的市场导向越强,那么创新绩效越高。(2)环境动荡性对开放度与创新绩效关系起着正向调节作用。(3)市场导向通过影响企业开放度进而提高企业的创新绩效。
Placing the highest priority on ~e profitable creation and maintenance of superior customer value, the market orientation is the most important dimension of strategic orientation. It emphasizes that firms have to acquire, disseminate and respond to market intelligence from external sources and to create superior value for customers. In this study, through the data of 214 Chinese high -tech manufacturing enterprises, we empirically explore the relationship between company' s market orientation, openness and innovation performance. We found out that : ( 1 ) market orientation has a positive effect on innovation performance, and the stronger the market -oriented enterprises are, the higher the innovation performance is; (2) environment turbulence plays a positive moderating role on the relationship between openness and innovation performance ; and (3) firm' s openness has a media- ting role between market - orientation and firm' s innovation performance.
出处
《科研管理》
CSSCI
北大核心
2015年第3期103-110,共8页
Science Research Management
关键词
开放式创新
市场导向
开放度
创新绩效
open innovation
market orientation
openness
innovation performance