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媒体引导对中医古籍阅读推广的作用及其启示 被引量:14

Role of media guidance in popularization of reading ancient books on traditional Chinese medicine and its enlightenments
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摘要 由于中医古籍的文本内容、读者群及其阅读能力等因素,古籍文献的阅读推广在高校图书馆文化活动中一直处于"盆地"状态。以南京中医药大学图书馆读书节的馆藏中医古籍展览活动为例,阐述了媒体引导对中医古籍阅读推广的作用,如启发读者对中医古籍的兴趣、发挥中医古籍中的名人效应、彰显中中医古籍的海外影响力。媒体引导下中医古籍资源的传播和利用效果为图书馆今后转换思路,做好特色文献阅读推广工作提供参考与借鉴。 The popularization of reading ancient books on traditional Chinese medicine has been in a"basin"state due to their contents , their readers and the reading competence of their readers .The role of media guidance in popu-larization of reading ancient books on traditional Chinese medicine was thus elaborated with the exhibition of ancient books on traditional Chinese medicine in Library of Nanjing University of Traditional Chinese Medicine as an exam-ple, which may provide certain reference for changing the ideas of libraries and popularizing the reading of charac-teristic documents .
出处 《中华医学图书情报杂志》 CAS 2015年第6期33-36,共4页 Chinese Journal of Medical Library and Information Science
基金 江苏省高校哲学社科项目"高校图书馆文献资源共建共享服务体系可持续发展研究"(2011SJD870015)
关键词 中医古籍 特色文献 高校图书馆 媒体 阅读推广 读者服务 Ancient books on traditional Chinese medicine Characteristic documents Academic library Media Reading popularization Reader service
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