优化永辉连锁超市生鲜食品直接采购模式的探讨

Exploring on Optimizing Direct Procurement of Fresh Food in Yonghui Chain Supermarket

生鲜食品直接采购模式改革了传统生鲜食品的供应链,缩短了流通时间,降低了采购成本,保证了食品安全,研究生鲜食品直接采购模式对超市业等有着重要的意义。该文通过分析永辉超市生鲜食品采购模式的构成,阐明其成功因素为直接采购模式组合、专业采购团队、采购设备、后台供应链以及物流中心,并以此为基础,从标准化、品牌化、原产地加工链等方面对优化超市业生鲜食品采购模式提出了建议。

Direct procurement of fresh food reforms traditional supply chain of fresh food, and it shortens the time of circulation, reduces procurement costs and ensures food safety. Therefore, research on direct procurement of fresh food is important to supermarkets and else. In this paper, the author analyzes the composition of Yonghui Supermarket＇s direct procurement of fresh food, expounds the key factors of its success are direct procurement mode, professional buyer team, procurement facilities, background supply chain and logistics center. On this basis, the author puts forward suggestions on optimizing direct procurement of fresh food of supermarket from the aspects of standardization, branding and processing chain of origin.