福州区域经济发展视角下的高职营销人才培养定位

Orientation of Vocational Marketing Talents Cultivation from the Perspective of Fuzhou Regional Economic Development

引入STP营销战略模型,立足福州区域经济发展视角,以FZ学院为例,在对营销人才需求市场细分的基础上,从市场环境与竞争对手及学校现有资源与能力分析入手,研究探讨营销人才培养目标市场选择,提出高职营销人才培养定位应立足区域经济发展的重点产业,整合政府、企业、学校多方资源,形成人才培养的核心能力,共育地方经济发展所需的营销人才。

STP marketing strategy model is introduced from the perspective of Fuzhou regional economic development, taking FZ College as an example, based on the segmentation of demand market of marketing talents, by analyzing market environment, competitors and the existing resources and capabilities of FZ College. The selection of marketing personnel training target market is studied. It is pointed out tthat the orientation of vocational marketing talents cultivation should keep a foothold on key industry of regional economic development and integrate various resources of government, businesses and colleges to form a core competence of personnel training and cultivate the needed marketing professionals for local economic development.