营销专业共享型教学资源库建设研究

Research on Shared Teaching Resources Construction of Marketing Speciality

教学资源库建设是教育信息化的基础,是促进教学改革、提高教学质量、提升社会服务能力的重要切入点。本文通过对全国24所高等中医药院校开办营销专业情况及营销专业资源库建设现状的调查,提出了在信息时代加强营销专业共享型教学资源库建设是推动营销人才培养模式改革和满足营销专业强化实践教学、教育资源均衡、信息时代营销专业发展的需要,并结合实际提出了有针对性的对策,以探索营销专业共享型教学资源库建设的有效途径。

Teaching resources construction is the basis of information technology in education, is the entry point for promoting education reform, improving teaching quality and enhancing the ability of social services. Based on survey for offering marking speciality of 24 uni-versity of nationwide TCM and present situation marketing speciality resources, proposed to strengthen shared teaching resources construc-tion of marketing speciality is needs to promote talent training mode reform of marketing professional and meet strengthen teaching prac-tice, educational resource leveling and information age marketing professional development, combined with the actual proposed targeted re-sponse, to explore effective ways of shared teaching resources construction of marketing professional.