设施蔬菜信息技术采纳行为与推广扩散机制分析

Analysis on the Diffusion Mechanism and Adoption Behavior of Information Technology for Protected Vegetable

基于农业技术采纳意愿和行为理论,界定设施蔬菜信息技术概念及分类,从农户角度系统分析了设施蔬菜信息技术采纳行为;从生产者、政府、研究单位和技术角度探索我国设施蔬菜信息技术推广扩散机制,探寻设施蔬菜信息技术推广应用的最佳推广扩散路径,并提出设施蔬菜信息技术发展的对策建议。

In this paper, based on the theory of farmers＇technology adoption intention and behavior, the concept of informa- tion technology for the protected vegetable is confined and classified, and producers＇ technology adoption behavior is dis- cussed. From producers, government, research institutions and technology, the diffusion mechanism of information technol- ogy for the protected vegetable is explored in order to search the optimal diffusion path. Finally, the paper brings forward some countermeasures to develop information technology.