海洋经济背景下浙江滨海体育休闲产业环境分析与结构整合研究

Environmental Analysis and Structural Integration of Zhejiang Seashore Sports Recreation Industry in the Background of Marine Economy

本文采用文献资料、专家访谈、实地考察等研究方法,在深入剖析滨海体育休闲产业内涵和浙江滨海体育休闲产业发展现状的基础上,从内外环境两个方面归纳总结影响浙江滨海体育休闲产业发展的主要因素,进而从产业发展的产品整合和空间结构整合两个方面提出产业发展建议。

Based on the analysis of the connotations of leisure sports industry and the present situation of the development of Zhejiang seashore sports recreation industry, the paper, using the research methods of literature, expert interview, field visit and so on, summarizes the main factors that affect the development of Zhejiang seashore sports recreation industry from two aspects of internal and external environments and puts forward the industrial development proposals from two aspects of product integration and spatial structure integration.