推进传统出版业与新兴媒体融合发展的路径选择

Approach to Integration of Traditional Press Industry and the New Media

整合媒体资源,推进传统出版业和新兴媒体一体化发展是大势所趋。在经济新常态背景下,推进传统出版业与新兴媒体的融合发展,一要保护新兴媒产权和网络版权;二要强化互联网思维,实现平台、内容、经营、渠道、管理"五位一体"融合发展;三要借助第三方的力量,建立综合性经营平台;四要大力培育自身品牌,增强出版企业核心竞争力;五要把握程序化时代脉搏,开启高效传播渠道;六要结盟手机媒体,注重读者的用户化,创新经营读者之道。

Integration of traditional press industry and the new media represents the general trend. Given the pre-sent economic conditions, to promote the integration, the paper argues we need to protect the copyright of new media based and web-based publications;the press should try to integrate the development of the platform, content, operation, channel and management; a comprehensive running platform should be built with the help of the third party; brand should be built to enhance the core competitiveness of the publishing enterprises; the rules of procedure based world should be studied to find out a highly efficient transmitting channel; the traditional press should work with the mobile media, make readers your users and innovate approach to readers.