现阶段建筑施工企业市场营销策略

Introduction to New Economy Construction Enterprises Marketing Strategy

当前,新的经济现象不断出现。在这种境况下,施工企业作为市场的一员,应调整市场营销策略,适应新的经济发展趋势。文章在传统营销策略基础上从施工企业的纵横向营销策略入手,提出了企业在进行市场营销时的一些建议。

In the era of new economy, new economy phenomenon appears constantly. In such circumstances, as a member of the market, the construction enterprise should adjust the marketing strategy to adapt to new economic development trend. In this paper, based on the traditional marketing strategy from the vertical and horizontal to the marketing strategy of construction enterprise, some suggestions are put forward for enterprises to carry on marketing.