摘要
产业集群网络关系日益成为企业获取外部知识与技术的重要途径,以此提升企业的品牌绩效。通过对珠三角地区几个产业集群的实证检验,结果表明:产业集群网络与企业品牌绩效之间存在显著的正相关关系;产品创新和吸收能力在产业集群网络与企业品牌绩效的关系中起到了中介作用,而且企业的吸收能力对产品创新能力有显著的正面影响。
The industry cluster network relationship is increasingly becoming an important way of gaining access to external knowledge and technology in order to enhance the performance of a brand. This study surveys several industrial clusters of the Pearl River Delta manufacturing enterprises and carries out empirical test on the theoretical model building. This study shows that: there is a significantly positive correlation between industrial clusters network and corporate brand performance; product innovation and absorptive capacity play a mediating role between the industrial cluster network and corporate brand performance, and absorptive capacity has a significantly positive correlation with product innovation.
出处
《科技管理研究》
CSSCI
北大核心
2015年第11期134-138,共5页
Science and Technology Management Research
基金
国家社会科学基金青年项目"物流协同能力的作用机理及其模型建构研究"(12CGL036)
广东省自然科学基金项目"基于自主品牌建构的广东制造企业转型模式研究"(S2011010002121)
关键词
产业集群网络
品牌绩效
吸收能力
产品创新
industrial cluster network
brand performance
absorption capacity
product innovation