对新媒体时代下体育文化传播方式的分析

the Manner of Sports Culture Communication under the New Media Era

通过文献研究以及对体育文化传播方式的改变和发展的分析,从新媒体的各方面特征入手,分析新媒体时下,体育文化传播的新策略、新路径以及文化传播的变迁,并积极探索新媒体的高效应用,加强传统媒体与新媒体的融合等,促进在新媒体时代下体育文化在我国的广泛传播。

Through literature research and the analysis of the change and development of the sports culture dissemination way, starting from all aspects of the characteristic of the new media, this paper analyzes under the new media era, the ne w strategy, new path for the spread of sports culture and the changes of cultural transmission, and actively explores on th e efficient application of new media and strengthening the fusion of traditional media and new media, to promote the wid e spread of sports culture in our country under the new media era.