图书馆微信公众平台阅读推广现状与发展对策

The Situation and Countermeasures of Library We Chat Public Platform Reading Promotion

分析了微信公众平台这一新型信息服务平台在图书馆阅读推广方面的潜在优势,并对图书馆微信阅读推广运用情况、推广内容及特点进行调研。最终发现,目前图书馆未能充分利用微信公众平台的优势进行阅读推广,并依据微信公众平台现有功能和图书馆微信阅读推广的现存问题提出相关的发展建议与对策。

This paper briefly analyzes the functions and motion, and do a research about library WeChat public uation of reading promotion information push, reading advantages of WeChat public platform in library reading proplatform reading promotion usage, including the current sitinformation contents and characteristic. Finally, the paper points out the existing problem, and puts forward the countermeasures to improving library WeChat public platform reading promotion.