创业项目“580”情绪转化站的SWOT分析及战略定位

SWOT analysis and strategic positioning of “580” emotional conversion station

对四川省省级大学生创业训练项目"580情绪转化站"进行SWOT分析,结果表明:项目优势大于劣势,机会大于风险。在SO(增长型)战略、ST(多文化)战略、WO(扭转型)战略、WT(防御型)四种战略中,充分运用内部优势、准确把握外部机会,同时规避外部劣势和威胁的SO(增长型)战略更适合项目的发展,可以为创业项目产生很好的"杠杆效应",从而达成创业梦想。

The research showed that the advantages outweighed the disadvantages, the opportunities outweighed the risks after SWOT analysis of provincial college students＇ project ＂580＂ emotion conversion station. Giving full play to advantages, using external opportunities actively, at the same time, avoiding external weaknesses and threats,SO（growth strategy）, much more suitable for projects development,can produce very good entrepreneurial projects ＂leverage effect＂, so as to achieve the entrepreneurial dream.