浅析旅游企业和会展企业战略联盟治理机制

A Study on the Governance Mechanisms between Tourism Enterprise and ME Enterprise Strategic Alliance

本文分析了旅游企业和会展企业战略联盟治理机制,认为主要有"联盟管理机制"、"联盟价值创造机制"和"联盟维护机制"等3方面。"联盟管理机制"包括联盟的知识共享和知识保护机制、企业文化差异的敏感性管理机制、学习能力培育机制等3种。"联盟价值创造机制"包括专业化分工合作的经济性、企业资源的综合利用、共同学习与创新创造价值等3方面。"联盟价值维护机制"包括利益协调机制、沟通信任机制、定价机制等3种。

This study gives a brief research on the governance mechanisms between tourism enterprise and ME enterprise strategic alli- ance. There are three mechanisms： management mechanism, value creation mechanism and maintaining mechanism which include four aspects, namely, knowledge sharing and protecting, sensitivity of the difference between enterprise culture and learning ability cultivating. The value creation mechanism includes four aspects： economic specialization division and cooperation, utilization of enterprise resources synthetically and learning together and innovation. The maintaining mechanism includes three aspects： profit coordination, communication trust and bidding mechanism.