O2O3.0阶段供应链重构策略研究

Research on Supply Chain Reconstruction Strategy of O2O3.0 Stage

作为一种全新的电子商务模式,O2O凭借其自身优势,为企业带来难得的发展机遇与空间。与此同时,企业在实际经营中也会面临一些难题,如果得不到妥善解决,将给整个系统带来负面影响。文章通过梳理O2O的发展现状,分析企业在运营过程中可能面临的困难,结合供应链管理的先进理念,为企业提出可供参考的重构策略。

As a new E-commerce model, 020 with its own advantages, will bring great development opportunities and space to enterprises. At the same time, enterprises will be faced with some problems during the actual operation. If not properly resolved, all of the problems will bring the negative influence to the whole system. The paper mainly summarize the development status of 020, analyze difficulties in the pro- cess of operation the enterprise may face, combine with the advanced concept of supply chain management, and finally put forward the reconstruction strategy for enterprises.