销售商主导下考虑努力因素的供应链收益共享契约研究

A Study on Revenue Sharing Contract of Retailer-leader Supply Chain with Effort Dependent Demand

建立了以销售商为主导的收益共享契约,在考虑努力因素的情况下,发现传统收益共享契约无法使供应链协作,在引入努力成本共担策略后,供应链实现了协作,并给出了模型优化方法。最后通过数值模拟验证了结论的正确性。

In the retailer-leading supply chain, the revenue sharing contract model are built, research results show the traditional revenue sharing contract can not coordination the supply chain, and the revenue sharing contract make the supply chain cooperate after the effort cost sharing policy is proposed in the contract, a method of defining the optimal contract parameters is also pro- vided through a mathematical method. Finally, simulations testifies the truth of the analysis.