基于休闲经济的武夷山慢旅游发展研究

Study on Lazy Traveling Development for World Heritage Site Mountain Wuyi Based on Leisure economy

慢旅游是种深度体验游、休闲型旅游方式。世界遗产地武夷山有休闲文化的根源,发展慢旅游走在全国景区前列,但受节假日制度限制、市场规模狭小等外部限制以及自身缺乏核心的休闲慢旅游产品、服务水平低、宣传不到位、慢游品牌还未建立等原因,未来发展慢旅游的道路仍很长。通过强化慢游意识和加大宣传以扩大市场规模,丰富慢旅游活动、完善旅游设施、打造武夷山慢城,增强慢旅游发展的持续动力。塑造休闲慢游最佳目的地的品牌形象,提高武夷山慢旅游的旅游吸引力。

Lazy travel is a kind of deep experiencing and leisure tourism. World heritage site mountain Wuyi has the root of leisure culture, comes in the front rank in developing lazy traveling tourism in national scenic areas. But restricted by the current holiday system, the small market, and lack of core lazy travel leisure products, low level of service, undesirable advertisement effects, the unestablished brand, it is still a long road of developing lazy traveling in the future. Strengthen the awareness of lazy traveling and increase publicity to expand the market scale. Enrich lazy tourism activities, perfect tourism facilities, and make Wuyi lazy city to enhance the continuous driving force of lazy traveling. Build the best recreational destination brand image so as to improve the attraction of lazy traveling for World heritage site mountain Wuyi.