城市形象片价值建构研究——以榆林市为例

Research on the value construction of city image advertisement ——taking Yulin as an example

我国经济的快速发展,使得城市间的竞争愈加激烈,城市形象问题成为人们关注的焦点。通过形象片来塑造城市形象的方式,逐渐流行开来。城市形象片在国内得到广泛应用,在城市发展中的影响力越来越大。城市宣传片得到城市规划者的重视,城市形象片的需求在不断增加。文章以榆林市为例,通过城市形象片的价值构建进行研究,以期对城市文化形象传播起到启发借鉴作用。

Because of the fast development of China’s economy and fierce competitions between cities, city image has become the focus of the public. It’s more and more popular to establish city image through advertising, which is employed widely in our country and has exerted much more influence on the development of the city. The demand is continuously increasing for attraction of the attention from the city planners. Taking Yulin as an example, through the research on the value construction of city image advertisement, it’s expected to enlighten the spread of cultural image of cities and be of a great help.