简论中国内资直销企业的社会责任

Social Responsibility of Domestic Capital Direct Selling Enterprises in China

近年来,每到年终岁尾总会发生一些获得国家商务部颁发直销牌照的企业,被国家公安机关、政府职能部门以及新闻媒体以涉嫌非法传销所曝光。虽然导致这种现象的原因较多,但笔者认为其根本原因是由于直销企业缺少基本社会责任所造成的。就此现象调查分析认为,中国直销企业不仅需要改变现有的经营方式,更重要的是需要不断完善社会责任体系,才可以从根本上改变"被妖魔化"的现状。为此,提出一些不成熟的想法,以请教社会同仁。

In recent years , public security organs , governmental functional departments and news media often expose some direct selling enterprises which have direct selling licenses in China for their suspected illegal pyramid schemes .The primary causes for the phenomenon are that these enterprises are short of the basic social responsibili -ties.Accordingly , the direct selling enterprises in China need change their existing business operation modes , and what is more important is that they should constantly perfect their social responsibility systems , thereby their social image can be fundamentally changed .