宁波市运动休闲产业与旅游业融合发展研究

Research on the Integration and Development of Sports Leisure Industry and Tourist Industry in Ningbo

产业融合是一种经济现象。运动休闲产业与旅游产业之间具有强烈的关联互补性,具备融合的基本条件和互动需求。文章以运动休闲产业与旅游产业比较发达的宁波市为例,探讨了两大产业融合发展的动因、优势、效应、融合模式和保障对策。研究表明:运动休闲产业与旅游业的融合,可以优化产业结构、催生新型业态,促进宁波市两大产业可持续发展。

Industrial integration is an economic phenomenon. The sports leisure industry and tourist industry are of a strong correlation and have basic conditions and interactive demands for integration. With Ningbo which is advanced in sports leisure industry and tourist industry as an example, this paper discusses the moti- vation, advantages, effects, integration pattern and security measure. The research shows that the integration can optimize the industrial structure, hasten the formation of new business patterns and promote the sustainable development of the two industries in Ningbo.