现阶段山西省城镇居民文化消费实证研究——以太原市为例

An empirical study on cultural consumption of urban residents at this stage in Shanxi——Taking Taiyuan city as an example

对城市文化消费行为的调查研究一直是政府文化发展规划和国内学术界的薄弱环节。政府的关注视野主要集中在对文化创造主体和传播主体的研究管理上,而对文化产业链的末端文化消费者的研究却相对较少,文化规划对下游营销渠道习惯性省略。从实证研究入手,以调查问卷为主要研究资料的获得方式,力图从社会统计学视角分析太原市城镇居民的文化消费状况及其形成的消费文化。结果表明:由于年龄、收入以及教育程度等等因素的影响,不同的居民群体显然拥有不同的消费行为和消费文化,且在实际文化消费行为和理念中,存在不同群体的差异性现象。

Investigation on cultural consumption behavior of city is weak in the government of culture development planning and domestic academic circles. The Government＇s focus mainly on the culture of the main body to create and manage and the study of the cultural indttstry chain of consumer culture is relatively less, cultural planning on downstream marketing channels habitual omitted. In this paper, starting fi＇om an empirical study to investigate material, trying to analyze Urban Culture Consumption in Taiyuan from the perspective of .social statistics. The results show that ： As a result of age, income as well as education level different population groups obviously have different consumer behavior and consumer cttlture and there are differences between different groups of phenomena in actual consumer behavior and cultural philosophy.