大数据分析及其对企业管理的挑战和机遇被引量：3

Large Data Analysis and the Challenge and Opportunity to Enterprise Management

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摘要大数据是伴随移动互联、云计算等技术而产生的重要科技变革,其影响深入企业、政府乃至社会的每一个方面,在学术及企业层面掀起了研究和应用的高潮.本文介绍了大数据分析的基本过程,从数据有效性、分析及展示3个方面进行了阐述,并结合企业应用的现状进行了分析,概括了可能给企业带来的挑战和机遇. Big data is an important technological change caused by mobile Internet, cloud computing technology, which affect every aspect of the enterprise, government and society, set off the climax of research and application in academic and enterprise level. This paper introduces the basic process of data analysis, from the three aspects of the validity of data, analysis and display are described. And analyzed combined with the present situation of enterprise application, summarizes may bring to the company”s opportunities and challenges.

作者刘薇陈英高佳风

机构地区吉林建筑大学管理学院吉林亚泰房地产开发有限公司

出处《吉林建筑大学学报》 CAS 2015年第3期89-92,共4页 Journal of Jilin Jianzhu University

关键词大数据数据分析企业管理管理决策 large data data analysis enterprise management management decision

分类号 F272 [经济管理—企业管理]

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