创业环境特性对创业机会识别影响的研究

Study on the Characteristics of Environmental Impact on Entrepreneurial Opportunity Dentification

创业环境是一个动态的系统,其特性表现为敌对性、动态性、复杂性。创业环境的敌对性一方面增加创业机会搜索、发现、评价的难度,另一方面给出更多的信息与资源,使创业者有更多的机会。对创业企业而言,在敌对性越高的创业环境中,创业者选择高风险创业机会的可能性越大,对创业者的警觉性要求越高。只有对创业环境中相关信息和资源的稀缺程度进行更多的判断和预测,才能在创业环境的敌对性发生变化之前就做出准确判断,并及时采取应对措施。环境动态性增加了创业者的识别难度,但也促进了创业者机会识别能力的增长,创业者可以通过个人能力来创造创业机会,在此过程中就可以推动创业环境的改变。环境的复杂性即企业所处环境的复杂程度,不同程度的复杂性影响创业者的分析判断,环境的复杂性对创业机会识别既表现为正向的推动作用,也表现为反向的影响作用。

Entrepreneurial environment is a dynamic system; its characteristic is dynamic, complexity and hostility. Entrepreneurial environment hostile hand increased entrepreneurial opportunity search, discovery, evaluation difficulty, on the other hand, give more information and resources, so that entrepreneurs have more opportunities. For enterprises, the more hostile environment, the possibilities of entrepreneurs choose high risk business opportunities to entrepreneurs more alert, more demanding. Only the relevant information and resources in entrepreneurial environment of scarcity, to judge and predict more, before the hostility to business environment changes can make accurate judgment, and to take measures in a timely manner. The positive effect of environmental dynamism on the entrepreneurial opportunity recognition performance in the dynamic environment, increase the difficulty of recognition of entrepreneurs, but also to promote the entrepreneurial opportunity recognition capability of growth.Entrepreneurs can create business opportunities through individual ability; this process can promote the entrepreneurial environment change. According to the different degree of the complexity of the environment, effect the analysis of entrepreneurs, the complexity of the environment on entrepreneurial opportunity identification showed positive effects, but also for the reverse effect.