中国传统文化元素及其在包装设计中的应用

Chinese Traditional Elements and the Application in Packaging Design

中国传统文化博大精深,可用于包装设计的元素多种多样。在分析中国传统文化元素的涵义和特点的基础上,对传统吉祥色彩、陶瓷艺术、传统吉祥图案与纹样、雕刻艺术等中国传统文化元素在现代包装设计中的应用进行了探讨。

Traditional culture in China is vast and profound with various elements which could be used in packaging design. Based on the connotation and characteristics of Chinese traditional cultural elements, their applications in modern packaging design were discussed in the aspects of traditional auspicious color, ceramic art, traditional auspicious dermatoglyphic pattern, carving art and so on.