福建省茶叶网络拍卖的必要性和可行性分析

Feasibility and Significance of Tea Online Auction in Fujian

电子商务及互联网技术的普及带动了网络拍卖的发展。福建省作为全国第三大茶叶生产及消费大省,在茶叶网络拍卖中表现出巨大的发展潜力。本文首先从意义上对福建省茶叶网络拍卖的必要性进行讨论,接着从福建省茶产业发展、网络拍卖交易基础、法律政策支持、配套设施准备及相关人才支撑这五个方面分析了福建省茶叶网络拍卖的可行性,最后提出福建省发展茶叶网络拍卖的建议。

With the popularization of e-commerce and internet technology, the online auction also developed. As the third major province in tea production and consumption, Fujian has great potentiality in tea online auction. This article explores the feasibility and significance of Fujian＇s tea online auction in industrial development, transaction basis, laws and policies, facilities and talent support. This article firstly analyzes the meaning of tea online auction in fujian, then discusses the feasibility from five aspects： the development of tea industry, network auction, legal and policy, supporting facilities, related talents. Finally the countermeasures are put forward to develop the tea online auction in Fujian.