少数民族电视节目制作及传播效果分析——以五大少数民族自治区为例

Analysis of the Production & Communication Effects of Ethnic Minorities' TV Program——Taking Five Ethnic Minority Autonomous Regions as Examples

随着少数民族地区社会经济的发展,少数民族地区依托本地深厚的民族文化底蕴,创办了一系列独具民族特色的电视节目,满足了少数民族群众精神上、文化上的需要。这些节目成为传播民族文化的重要窗口和交流平台。通过运用内容分析法、文献法、文本分析法对五大少数民族自治区的少数民族电视节目从数量、质量及传播效果等方面进行分析,提出相应的对策,为少数民族电视节目的发展提供参考与借鉴。

With the active social ＆ economic development in ethnic minorities＇ areas, lots of TV programs with peculiar minorities＇characteristic are created ＆ produced to meet the spiritual ＆ cultural demands of habitants in minorities＇ areas. These TV programs have been proved to be a very important platform ＆ channel to spread minori- ties＇ culture. The paper then analyzes the quantities, qualities and the communication effects of these TV programs with the methods such as content analysis, document analyses and text analysis, based on which the paper finally puts forward a few constructive suggestions to improve the development of these minorities＇TV programs.