注意力理论在科技期刊编辑工作中的应用

Application of attention theory in scientific journal editing

为了在与同类期刊的竞争中胜出,科技期刊编辑应主动将注意力理论作为行动的指导,应对2种注意力获取方式——目标指向选择和选择驱动捕获,采取有针对性的方法吸引受众的注意力,从而获得更多的资源和优势。

To gain a competitive edge among journals of the same kind, it is necessary for the editors of scientific journals to apply the attention theory in practice. Two attention capture methods, i. e. , goal directed selection and stimulus-driven capture, should be used to further attract the attention of the audiences and earn more resources and advantages in competition.