张家界生态体育旅游资源开发的SWOT分析

Zhangjiajie Ecology Sports Tourist Resources Development SWOT Analysis

随着经济的发展,人们生活水平的提高,全民健身意识的提高,张家界生态体育旅游已经成为来张家界旅游的重要组成部分。生态体育旅游的最终目的是让人回归大自然,在自然环境中享受和体验运动、休闲、健身的乐趣。文章采用文献资料、问卷调查、访谈及实地考察等方法在调研张家界生态体育旅游资源的基础上,运用SWOT分析,探索生态体育旅游市场的发展动力,实现生态体育旅游资源优化配置。

Along with economical development, people＇s living standard enhancement, all the people illness consciousness enhancement, the Zhangjiajie ecology sports traveling already become the important constituent which Zhangjiajie travelled. The ecology sports traveling final goal is lets the human return the nature, enjoys in the natural environment with the experience movement, the leisure, the fitness pleasure.The article uses methods and so on literature material, questionnaire survey, interview and on-the-spot investigation in investigates and studies in the Zhangjiajie ecology sports tourist resources foundation, Using SWOT analysis, exploration ecology sports traveling market development power, realization ecology sports tourist resources optimization disposition.