基于西方大众文化影响的文化消费问题探究

On the Problems of Chinese Cultural Consumption——based on the influence of western mass culture

西方大众文化是以商业性、消费性和娱乐性为特征的文化形态。其宣扬感性化娱乐取向和视觉影像的泛化直接影响着中国文化消费观念、消费取向和消费方式,造成中国文化消费的三大问题:文化消费的媚俗低俗化、文化消费的主流价值观的偏离和文化消费审美意识的缺失。正确引导文化消费,剔除西方大众文化的负面影响,是当前文化消费问题亟待研究的重要课题。

The western mass culture is a form of culture with the features of commerce ,entertaining and consumption ,whose advo-cating of perception-oriented entertainment and the generalization of visual images directly affects the idea ,orientation and pattern of Chinese cultural consumption ,resulting in three major problems of cultural consumption ：the kitsch and vulgarization of cultural con-sumption ,the deviating from mainstream values and the lack of aesthetic consciousness in cultural consumption .The correct guid-ance of cultural consumption and the elimination of the negative influence of western mass culture are important issues to be studied urgently for the problems of cultural consumption .