民俗文化“扬弃”发展中存在的问题与心理策略

The Problems and Psychological Strategy of Folk Culture in the Process of“Sublation”Development

随着文化强国战略的实施,民俗文化日益受到重视。民俗文化在"扬弃"发展过程中还存在诸多问题:"扬"之不够、"弃"之过度,造成一些民俗文化瑰宝面临消失危险;"扬"之过度,造成民俗文化失真问题;"弃"之不够,造成民俗文化内容低俗、格调不高问题。分析产生这些问题的心理原因并提出相应的心理策略:符合人们的求新心理,赋予民俗文化以"新"特点;符合人们的求奇心理,赋予民俗文化以鲜明的个性;符合人们的求变心理,推动民俗文化与时俱进地发展;符合人们的求美心理,弘扬高雅的民俗文化;符合人们的求利心理,挖掘民俗文化的经济价值,从而使民俗文化适应人们的心理需求,合理"扬弃",科学发展。

With the implementation of the strategy of cultural power, great importance has in- creasingly been attached to folk culture. Folk culture is still of many problems in the process of ＂sublation＂ development. Insufficient ＂development＂ and excessive ＂discarding＂ result in the danger of extinction of some folk cultural treasures; excessive ＂development＂ leads to the distor- tion of folk culture while inadequate ＂discarding＂ brings about its coarse content and style. This paper analyses the psychological causes of those problems and puts forward the corresponding psychological strategy. In line with people＇s psychology of pursuing something new, folk culture is endowed with ＂new＂ features ; in line with people＇s curiosity, folk culture is given a distinctive personality; in line with people＇s psychology of seeking change, folk culture is promoted to de- velop with the times; in line with people＇s aesthetic pursuit, elegant folk culture is carried for- ward; in line with people＇s search for benefit,the economic value of folk culture is exploited,all of which makes it feasible for folk culture to adapt to people＇s psychological needs and achieve reasonable ＂sublation＂ and a sciemtiflc development.