摘要
随着生产技术与媒体科技的日新月异,人们生活所得与休闲时间大幅提升,社会结构与整体经济产生变化,传统以制造与代工为核心的产业形态,逐渐转向为以服务创新为主的新形式。国际社会中,英国、韩国等国家更是透过发展文化创意产业成功地提升了国家的文化与经济。近年来,在全球金融危机背景下,文化创意产业成为许多国家和地区新的经济增长点,我国也开始注重和培养本国的文化产业产品。
With the development of economical and technology is very quickly, social structure and the wholeeconomical structure have a big change, the traditional industry is tending to the culture and creative industry asa new economical increased point. In the international business, England, Korean and other countries use cultureand creative industry to make their economical have a highly growing. Recently years, as a new increased pointin the economical industries in most area of the global Chinese companies' begin to pay more attention in the de-velopment of culture and creative industry and improve the national's culture production.
出处
《安阳工学院学报》
2015年第3期74-76,共3页
Journal of Anyang Institute of Technology
关键词
文化创意产业
独创性
产品辨识度
品牌战略
culture and creative industry-
uniqueness
the recognize of production
brand strategy