跨媒介整合艺术——港派麦兜与台派几米

Cross-media Art Integration: Hong Kong-style Mcdull and Taiwan-style Jimi

在跨媒介整合实践方面,香港"麦兜"系列、台湾"几米"系列都是成功典范,都是跨媒介衍生出的系列产品。它们借助独到的营销策略,通过多种传播渠道,风靡港澳台及大陆各地,且各自呈现出香港与台湾文化的特质。台港两大品牌对大陆形成了冲击波,比较研究麦兜与几米的跨媒介特色,有利于挖掘新媒介时代的文艺创意方法。

In the practice of cross-media integration, both the ＂Mcdull＂ series in Hong Kong and the ＂＂ Jimi＂＂ series in Taiwan are successful models--the series products derived from cross-media art integration. By virtue of their unique marketing strategies and various channels of communication, both of the series products have become extremely fashionable in Hong Kong, Taiwan and every part of Chinese mainland, thus having exhibited the peculiarity of Hong Kong culture and Taiwan culture respectively. Given the impact wave on Chinese mainland of the two brands of products from Hong Kong and Taiwan, a comparative study of the cross-media features of Mcdull and Jimi picture books is beneficial to discovering creative methods for literature and art in the new media era.