话语生态、自媒体与后现代——社会符号学视角

Discourse Ecology,We-Media and Postmodernism from Social Semiotics Perspective

首先,从社会符号学视角拓展了话语生态的要义,用于解释社会生活中话语主体的存在状态和关系体系;其次,运用话语生态的系统性特征来描写分析自媒体语境下现代社会的话语生态特征及这种现象发生的哲学动因。研究发现,自媒体是建构现代话语生态系统的媒介机制和外部环境,后现代思维模式是其内部动因。

From socio-semiotic perspective,this paper first extends and elaborates on the concept of 'discourse ecology'to explain the state and relationship among the social discursive subjects. Then the characteristics of discourse ecology in the modern We-media context and the philosophy cause of the phenomena are analyzed by systematic characteristics of discourse ecology. The results show that We-media is media mechanism and external environment for modern discourse eco-system construction and postmodern thinking model is its internal cause.