体育营销在城市发展中的作用研究

Eunctions of Sports Marketing in City Development

对体育营销的基本概念进行梳理与总结,在厘清体育营销的基本内涵、外延及特征基础上,对体育营销的概念进行界定,对体育营销与城市发展的关系进行探讨。结果表明,体育营销是推动城市国际化的重要手段,是促进城市体育形象构建的重要渠道,是加强城市文化和精神文明建设的重要手段,是培育城市体育人口的基本路途径,是助力体育产业成为城市经济发展的新的经济增长点,是促进城市基础设施建设的助推剂。

The paper analyses the basic concepts of sports marketing, define the sports marketing based on connotation, extension and features of sports marketing, discusses the relation between sports marketing and city development. Sports marketing is an important driving force for the internationalization of city, important way to establish the sports image of the city, key measure to strengthen the construction of city culture and spiritual culture, basic measure to cultivate urban sports population, promoting hand to make sports industry a new economic growth point in urban economy and propelling force to improve the urban infrastructure construction.