新时代体育类电视节目的特点及文化传播模式——以《奔跑吧兄弟》为例

Features and Transmission Modes of Modern Sports TV Programs

体育类电视节目在新的媒体环境下有着明显的娱乐化倾向,这种倾向不可避免又必须保持适度。在体育文化国际传播的过程中,电视节目已经成为一个重要的传播渠道,媒体应认清自身所处的环境和责任,强化文化传播意识,营造更为健康的媒体环境。

The sports TV programs in new media environment has the tendency of entertainment and this tendency is unavoidable and limited. In the process of international transmission of sports culture, TV program has become an important transmission way. The media should have a clear idea about its own environment and responsibilities, strengthen cultural transmission awareness and create more healthy media environment.