摘要
体育类电视节目在新的媒体环境下有着明显的娱乐化倾向,这种倾向不可避免又必须保持适度。在体育文化国际传播的过程中,电视节目已经成为一个重要的传播渠道,媒体应认清自身所处的环境和责任,强化文化传播意识,营造更为健康的媒体环境。
The sports TV programs in new media environment has the tendency of entertainment and this tendency is unavoidable and limited. In the process of international transmission of sports culture, TV program has become an important transmission way. The media should have a clear idea about its own environment and responsibilities, strengthen cultural transmission awareness and create more healthy media environment.
出处
《体育成人教育学刊》
2015年第3期51-53,共3页
Journal of Sports Adult Education
基金
科技部社会发展司研究项目(2014BAK15B01)
关键词
体育类电视节目
娱乐化
体育文化传播
sports TV program
entertainment
sports culture transmission