3A景区校园的旅游开发研究——以四川国际标榜职业学院为例

校园旅游是指以校园作为游览对象的一种旅游活动,近年来已成为一种新兴的旅游活动类型。一部分高校凭借自身优美的校园环境和良好的人文内涵,已经开始创建国家级的旅游景区。四川国际标榜职业学院作为全省第一个荣获国家3A级旅游景区的高校,具备发展校园旅游绝佳的条件和前景。学院应该重点打造主题式、体验式的旅游产品,同时明确市场定位,完善旅游产品体系、加强宣传营销、加强景区管理,实现社会效益和经济效益的统一。

Campus tourism has been a new type of tourism recently. Some colleges and universities start to create state-level scenic spots by depending on their beautiful campus environment and good humanistic connotation. As the first college which won the national 3A level scenic spots in Sichuan Province, Polus International College has excellent condition and prospects of developing campus tourism. The college should focus on designing theme-based experiential tourism products, define market positioning, improve the tourism product system, strengthen the publicity and marketing, and strengthen the management of the scenic spots in order to realize social benefit and economic benefit.