商务模式创新中社会化商务应用的研究路径

The Research Path of Social Commerce Application in Business Model Innovation

社会化商务应用进入了快速发展阶段,对组织、个人的行为构成了重要的影响。商务模式创新是企业竞争力的重要源泉,也是企业应对经济增长放缓、经济结构调整的新常态一个重要措施。商务模式创新活动应更多地将社会化商务应用纳入其中。本文对商务模式创新中社会化商务应用的研究路径进行了探讨。提出,广义虚拟经济理论使用价值、虚拟价值的理论视角对商务模式创新中社会化商务应用研究具有重要的理论指引作用。商务模式创新、社会化商务应用研究涉及个体智能、行为、系统结构等多方面的复杂性因素。运用复杂性科学的研究方法、行为科学的研究方法来开展相关研究很有可能取得显著的研究成效。本文着重对复杂性科学研究方法中基于主体的计算实验方法进行了分析。

Social commerce or social business has been in a rapidly developing stage and making a strong effect on organizations and people. Business model innovation is an important source of company＇s competi- tiveness and an useful method for the challenge of the decreasing economy growth rate and the reconstruction of economy. Business model innovation should more involve social commerce in. This article discusses the research path of social commerce application in business model innovation. It asserts that the perspective of use value and virtual value in generalized virtual economy theory can play an important guided role in the research of social commerce application in business model innovation. The research of social commerce application in business model innovation is closely related with many complexity factors, such as people＇s intelligence and behavior, system structure. The study would get better achievement with the methodologys of complexity sciences and behavioral sciences. This article emphatically analyses the methodology of agent-based computational experiment in complexity sciences.